Human Efficiency




Leonard Verhoef.
Contact
for    interface & web public transport In Dutch.  future systems etcs mmi with


Course: GUI, webdesign, psychology and human efficiency  

Theoretical basis Practical basis Program Method Participants Aims History of course Trainer When and where
Towards perfect interfaces and webpages, using psychology of movement, perception, language, learning and thinking. Experience, usable, design, intuitive, look and feel, marketing, personal opinions and technology are put aside for one moment. Concrete requirements, direct application using 470 simple and known interfaces, evaluation of common sense and ... opinions and interfaces of participants.

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     In general interface design is a rather practical profession. "Just tell me what to do." Guidelines, norms and standards are tools frequently asked for. Real experts know that that will not work. Many problems have been solved using common sense and trial and error. But you cannot find a cure for a serious disease using common sense and trial and error. For interface design it was proved in 'Why designers can't understand their users'. Why designers can't understand their users, developing a systematic approach using cognitive psychology, usability



Practical basis Can a training based on science be practical? Yes, it can. A theory is valide only when you can test it. Usually that is done using 'test items' for experiments. However, you also can make theory concrete using requirements and design solutions. Secondly, hundreds of interfaces are shown that traigthfrowardly are compatible or incompatible with the theory.
  • Many interfaces are from projects Human Efficiency participated.
  • One will known example is Netherlands Railways train ticket vending machine. This is a typical Human Efficiency interface, perfect for expert users and passengers of 92 years of age as well.
  • Windows and Office provide many examples of course. There are few Mac examples. Of course, Mac’s design and technology is better. The interface is much more practical. But the Mac uses traditional concepts as a desktop, menus and tabs as well. Most participants use Windows.


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  • Some interfaces were specially designed for this training. These examples are pure; they show the application of psychology without taking into account other considerations. It takes a few seconds to understand the principles.
  • Other examples are designs of participants, of course.



  • Program The total program would take four days. Fortunately two day will do to pick up the general idea. The interfaces and ics brought forward by the participant determine which parts of the total program will be selected.
     


     


    Input design and psychology of movement

     
  • Reduce input: selection of options versus entry of commands, size of buttons (not standards for minimal sizes but how to use size, flexibility of size),
  • Reduce finger travel time: multiple clicks, anti-RSI, entry of numbers, subsequent positions of buttons, keyboard – pointing device switches.
  •     
  • How to arrange (screen) buttons: ‘Why you should never use alphabetical arrangements’, invisible structures for fingers versus visible structures for eyes and brains, ‘Why there is no need to put the ‘OK’ button on a standard position.
  • Evolution: ‘Why voice input can not solve the interface input problem.’, ‘From rigid database entry towards …’
  •  


     


    Screen design and psychology of perception

     
  • Perceptual properties of interface design elements: some physiological data on perception of size, form (icons, fonts, the presentation of a date, codes and numbers), luminance, colour (when to use which colour, colour for control of attention), contrast and dynamics. Application with interfaces compatible with this knowledge and, of course interfaces not compatible.
  • Reduce eye travel time: ‘Where to position information’, ‘Why eye tracking research is not relevant to design’, ‘How to control eye movements’, ‘Why there is no need to start at the upper left hand corner’,  ‘How to present complex information in such a way that perception time is 233 milliseconds’.
  •     
  • Reduce screen crowdedness: ‘Crowdedness is not the amount of information on the screen but …’, ‘A screen is ‘quiet’ when …’.
  • How to arrange information on screens: tests for visual structure, design of a line (alignment, tabs), the presentation of lists (horizontal, vertical, words or icons), visual structures (one dimensional, two dimensional, three dimensional, frames), ‘Why you never should use conventional tabs’.
  • Evolution: ‘From direct views in databases using rigid consistent squares on screens towards …’.
  •  


     


    Text design

     
  • How to reduce the number of words (the use of synonyms, homogeneous wording, and plurals).
  • How to identify incomprehensible words (incorrect terminology, homonyms, jargon, terms describing form versus terms describing content, affirmative wording, and specific wording.

  •     
  • How to arrange words in interfaces (risks of one word sentences, verbs and nouns), order of words, punctuation, and design of icon language.
  • Evolution: not voice input but restricted artificial language and application independent interfaces.
  •  


     


    Help design and psychology of learning

     
  • Reduce memory load: ‘Which letter for a shortcut when two options start with the same letter?’, ‘How to reduce short term memory load’, ‘How to deal with passwords’. ‘Why ‘Are you sure’ certainly is wrong and the only and best solution for that problem’, fourteen requirements for the hourglass interface.
  • Reduce learning: ‘Why common help (tips, faq, wizards, help, assistants) can’t help.’ Learning psychological requirements for help and how the interface looks.
  •     
  • How to arrange information for learning: Why guidelines, norms, standards and consistency do not work. Which consistencies imposed by technology we are so used to that we do not notice them anymore. When does consistency work.
  • Evolution: From training how to press a button towards becoming an expert without noticing that.
  •  


     


    Interface concepts and psychology of thinking

     
  • Reduce mental load: How to reduced mental load? ‘Let the computer do the computing’ does not go without saying at all. What design decisions should be made by the user and not by the interface designer?
  • Reduce thinking: Why you never should use a metaphor in the interface (e.g. window, desk, bar, assistant, menu, tabs, waste basket, etc). What you should do when designing for abstract contents. Virtual reality versus cognitive reality.


  •     To top.
  • How to arrange information for thinking: Why is a menu incompatible with the ways human think? What are the solutions for the navigation problem? How do they look on a screen?
  • Evolution: The turbo function human thinking is changing from a slave now to the master of a turbo tool computer in the future.



  • Method The program mentioned above is used when there is no input from participants. A disadvantage of taking the input of the participants is that at first sight the program becomes chaotic. However, from the participants point of view, choatic it will be any way. Psychology as starting point is unusual and therefor, for most participants chaotic. In addition, learning is changing into a new situations, and one has to get used to the new situation. There is a very strong and reliable compass. There are five main roads only: human movement, perception, language, memory and thinking.

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         A topic starts with an introduction (common knowledge, anecdote, a problem an attendee brings in). Psychological knowledge relevant to that ic is presented briefly. A short experiment with the attendees as subjects, may be performed. Then application using e.g. Windows, Office, design practice of the author and, preferably designs of the attendees.



    Participants Psychological knowledge presented is not complicated. The most important requirement is open mindedness and a need for insight. All knowledge is immediately applied in concrete examples showing “how to” and “how not to”. Design aesthetics is important in design, however this course and many of the examples presented are “designless”.

    To top.
         These requirements for attendees are more important than their background or roles in the design process.



    Aims The main goal of the course is to provide the attendees with psychological information and methodology they can use in creating and evaluating design solutions. The problem is not the complexity of this knowledge but open-mindedness for this unusual approach.

    To top.
         The approach is not learning to apply guidelines but insight to estimate the psychological benefits and costs.



    History of the training In the eighties the course focussed on MS-DOS designs, in the nineties the focus changed to Windows and GUI and from 2000 internet applications were included.

    To top.
         More than hundred courses have been given now, most of them in the Netherlands and Belgium (VIK) and some in other countries including Germany (Interact), UK and the USA (Software Quality).



    Trainer The trainer is dr. Leonard Verhoef.

    To top.
         He developped from a psychologist investigating human thinking to a psychological designer of ultimate interfaces for computers, devices that are used now and that will be used in the future.



    When and where? In the Netherland the training is given once each three months.
    Outside the Netherlands the course is given incompany or in cooperation with local institutes. In most cases a two days format is choosen.

    To top.

    Interfaces that
    might be discussed.


    line graphs usability
    What is after this kind
    of graphs?
    (www.gapminder.org)



    visualizing database and complex data usability
    This?
    Yes, it is after.
    Yes, it is futuristic.
    Has it future?
    Probably not
    because ...



    visualizing database and complex data, usability
    New, yes.
    Futuristic: no,
    more than
    20 years old.
    Has it future?
    Certainly yes
    because ...




    What about this?




    visualizing database and complex data, multi dimensional, usability
    Why tell these 20
    year old
    character smileys ...
    ... more than
    today's smileys?




    How much information
    can be in one of
    these smiley?






    etcs mmi, ermts, high speed driving speedometer
    Would this make
    a better speedometer
    than the
    traditional one?



    etcs mmi, ermts, high speed driving speedometer
    And this one?



    etcs mmi, ermts, high speed driving speedometer
    And this one?



    etcs mmi, ermts, high speed driving speedometer
    Speed and
    safety information
    for high speed train
    drivers.
    The one now standard.
    (ETCS).




    type mismatch
    What is a problem?
    Why the designer
    made this error?



    Progress indicator, hour glass.
    15 requirements
    for “are you sure?“
    How many
    requirements meets
    this window?



    error with tab interface
    A traditional window
    and tabs, what is
    the psychological
    evaluation of
    this kind of windows?




    presenting files in a directory, gui
    One way to order files.



    presenting files in a directory, gui
    Another way to
    order files
    Which one is best?
    Why?




    Netherlands Railways touch screen train ticket vending machine.
    Train ticket vending
    (Netherlands Railways).
    It looks like a menu.
    However,
    no hierarchical steps.
    What is the structure?"



    Netherlands Railways touch screen train ticket vending machine.
    Which button is there
    to help whizzkids
    and it-specialists?




    Word main menu
    What is better?
    Horizontal menu?
    Vertical menu?
    What are advantages
    of the latter?



    Word main menu.
    The Word main menu,
    what is an alternative?
    Not using other words
    of course but...




    Presentation of tracks and platforms for train traffic controlers
    How to present
    tracks and platforms?
  • This way?


  • Presentation of tracks and platforms for train traffic controlers

  • Or this way?





  • train travel planner
    Why most travel
    planners are no
    planners?




    three dimensional presentation of complex data
    Probably
    h's got new
    software
    for his birthday.




    train traffic control information portrait orientation
    What is better
    in this case?
  • Portrait ...
  • train traffic control information landscape orientation

  • ...landscape?





  • A form to order supermarket products.
    Why is this
    a perfect design?



    A combination of marketing and usability
    Why is this
    a perfect design?




    Pie charts, usability
    Why does the eye
    like pie charts?
    Why do brains
    not like them?



    MS-DOS file directory, usability
    And why brains
    liked this one?




    Desktop and usability
    Hmm, the desktop.
    What is the visual and
    conceptual structure
    the inventers had
    in mind?"



    Tape recorder as metaphor for printer.
    Hmmm, another
    metaphor
    Tape recorder
    for printer.
    Good idea?




    Use of colour, ETCS mmi ermts.
    Use of colour,
    much ado
    and discussion mostly.
    Not on how to use it
    for drivers of European
    highspeed trains
    (ETCS).




    dancing paperclip to solve usability problems
    Can a dancing
    paperclip solve
    userunfriendlyness?"
    Why not?



    coffee drink vending machine, use of gray out.
    Gray out, should not
    mean not available,
    of course.




    date calendar input usability
    What is the difference
    between a calender
    on paper and
    on a screen?




    OECD classical way to present statistics in tables
    Graphics used to present
    housestyle.
    (Source: Original version
    OECD 2009).

    OECD statistics in tables, no grahpical design
    Same table,
    no graphics used

    alternative for the OECD classical way to present statistics in tables
    Same table,
    graphics used to present
    content.
    (Source Verhoef).





    One variable,
    six parameters,
    233 milliseconds
    perception time.



    Impossible figure.




    Impossible figure
    made possible, how?
    (The effect might not
    be visible
    on your screen.)




    What is impossible
    in these type of graphs
    How to make is possible?



    To top of this list
    with pictures.

    Contact



    cognitive psychology, interface design, mmi, userfriendlyness, usability, web page design
    Leonard Verhoef.
    +31 (30) - 231 44 97
    Parkstraat 19
    3581 PB Utrecht
    Nederland

    humanefficiency.nl
    verhoef@humanefficiency.nl

    Chamber of commerce, trade register, subscription number: 39057871.