Why designers can't understand their users, book
developing a systematic approach using cognitive psychology
Dr. Leonard Verhoef,
applied cognitive psychologist.
For designing complex things.
Not a designer.
Leonard Verhoef, theoretical and practical background. From an experimental cognitive psychologist to a designer of simple and complex daily life systems in a technical future.
With click to: CV.
222 pages, 38 euro, third edition,
|To the chapters of the book||
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Fast and errorless human performance using psychology of movement, perception, language, learning and thinking. No manuals, help, explanation, or whatever.
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Leonard Verhoef, theoretical and practical background. From an experimental cognitive psychologist to a designer of simple and complex daily life systems for computer and web users, for arithmetic teachers, payers, travelers, and for those fleeing from disaster on land, rail, road, and waterways. For both: civilians and professionals. What is the future of the human super brain: a slave following rules of culture (technology, education and government) or a master of technology and his life.
Click leads to: CV Leonard Verhoef
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