Why designers can't understand their users, book
developing a systematic approach using cognitive psychology
Why are computers difficult to use? It is so easy to design a userfriendly computer. Don't blame technicians, designers and managers. Blame cognitive psychology. The conclusions are based on experiments with train ticket vending machines and trains indicators. A typical European view on the application of cognitive psychology.
Dr. Leonard Verhoef,
applied cognitive psychologist.
For designing complex things.
Not a designer.
Leonard Verhoef, theoretical and practical background. From an experimental cognitive psychologist to a designer of simple and complex daily life systems in a technical future.
With click to: CV.
222 pages, 38 euro, third edition,
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Fast and errorless human performance using psychology of movement, perception, language, learning and thinking. No manuals, help, explanation, or whatever.
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Leonard Verhoef, theoretical and practical background. From an experimental coginitive psychologist to a designer of simple and complex daily life systems in a technical future.
Click leads to: CV Leonard Verhoef
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