Why designers can't understand their users, book

developing a systematic approach using cognitive psychology

7 articles.

<
Dr. Leonard Verhoef

222 pages, 38 euro, third edition,
ISBN: 9789080997516.
DOI: 10.13140/RG.2.1.1797.8483
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Why designers can“t understand their users, developing a systematic approach using cognitive psychology, usability
Table of contents of the book


Part I


1.

2.

3.
3.1
3.2
3.3

Part II


4.

5.

5.1


5.2






5.3

6.

7.

7.1
7.2
7.3
7.4
Introduction

The Problem:
how to apply fundamental experimental psychological knowledge

From psychology to practice

Maintaining a scientific approach in practice

Which approach to apply

Elementary approach
Holistic approach
Synthetic approach

The Solution:
a synthesis of psychological and design concepts

The 'man' component

The 'interface' component

Interface technology approach
Practical and experimental problems
Theoretical problems
Properties approach
Properties of the element of an interface
The value of properties of elements
The field properties of an interface
Which field properties of the interface
- The field property quantity
- The field property distance
- The field property structure
‘Man’ and ‘Interface’

The 'task' component

Testing the Solution

Theoretical evaluation
Empirical test using students
Practical test by comparing designs
How the synthetic model will be tested
Part III


8.
8.1
8.2
8.3
8.4




8.5



8.6

9.

9.1
9.2
9.3
9.4
9.5
9.6




9.7




9.8



9.9
Experiments:
better designs with the Solution?

Visual size

What is visual size?
Why visual size?
Which sizes?
Experiment: the effect of size on visual search performance
Introduction
Method
Results
Discussion
Generalisation of knowledge
Interface technology generalisation: numerical code train ticket vending machines
Interface technology generalisation: screen train ticket vending machines
Domain generalisation: lists in computer interfaces
Conclusion

Visual distance
What is distance
Distance in other function fields
What is visual distance?
Why the term visual distance
Which visual distances
Experiment 1: comparison “Out of order”
Introduction
Method
Results
Discussion
Experiment 2: comparison “Insert this way”
Introduction
Method
Results
Discussion
Generalization of knowledge
Interface technology independence: 360-destinations vending machine
Interface technology independence: touch-screen vending machine
Domain independence: a coffee vending machine
Conclusion
10.
10.1
10.2
10.3
10.4




10.5








10.6


10.7

11.
11.1
11.2
11.3


11.4
11.5




11.6



11.7



11.8

Cognitive quantity
What is cognitive quantity
Why cognitive quantity
Which cognitive quantities
Experiment 1: observation of performance
Introduction
Method
Results
Discussion
Experiment 2: the effect of cognitive quantity
Introduction
Method
- The indicator used
- Condition little information; single indicator
- Condition large amount of information; double indicator
- Scoring
Results
Discussion
Generalization of knowledge
Interface technology generalisation: button train ticket vending machine
Domain generalisation: the Windows Office terminology
Conclusion

Cognitive structure

What is cognitive structure?
Structure in other function fields
Why cognitive structure?
Structure and literature
Structure and design
Which cognitive structures?
Experiment 1: observation of knowledge of the structure
Introduction
Method
Results
Discussion
Experiment 2: comparison of structures
Method
Results
Discussion
Generalisation of knowledge
Interface technology generalisation 1: train indicator
Interface technology generalisation 2: timetable books
Domain generalisation: computer program menus
Conclusion
Part IV


12
12.1


12.2
12.3
12.4

13
13.1
13.2
13.3
13.4
13.5
13.6

14.
14.1
14.2
14.3
14.4





Annexes
1








2


3

4

5

6

Part IV Testing the Solution:
is the Solution really better?

Testing the Solution, using literature
Shneiderman
Testing the human component
Testing the system component
A web-based usability handbook
A foundation of knowledge
Conclusion

Testing the Solution, using the Solution

Is the human component nominal?
Is the human component ordinal?
Is the system component nominal?
Is the system component ordinal?
The structure of the system components
Conclusion

Epilogue

Conservative domain
Why bother, use new technology
The results and conclusions are obvious and not new
The truth
Finding the truth with fora
Finding the truth with experiments
Finding the truth with history
The truth found?


Design indicator experiments
Subjects
Materials
Procedure
Search time
Errors
Delay
Passenger evaluation

Random list with destinations
Table of contents: Software psychology

Table of contents: Designing the user interface

Structure of: A web-based handbook

Table of contents: Encyclopaedia of Ergonomics and Human Factors
References
Summary
Samenvatting

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cognitive psychology,  interface design, mmi,  usability, web page design

+31 (653) 739 750
Parkstraat 19
3581 PB Utrecht
Nederland

leonardverhoef@gmail.com
Chamber of commerce number: 39057871, Utrecht.
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