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From buttons for fingers towards graphics for brains
history and future of ticket vending machines
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![]() Pre-World War II mechanical train ticket vending machine, UK One coin, one product (a platform ticket). |
| Introduction | The past unveils the future of TVMs (ticket vending machines). These machines evolved in several decades from 'physical one-product'one-coin-machines' (picture above right), towards 'non-physical contactless invisible electronic systems'. | The latter has no buttons, no screens and … maybe there is no need for interface designers. However, this analysis shows that for future systems there are new requirements and there is a lot of work to do for interface designers. |
| The buttons phase |
The interface technology In the 'One-coin-one-product-phase' interface design was no problem. The system is so simple and physical, that buying a ticket is easy. | Real problems came when the number of buttons, the number of products and the ways of payment increased. |
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The problems When controls are electronic, the size can be decreased and problems with the operation arise. Fortunately for these problems, science could give straightforward requirements for button size, character size and luminance contrast. An extensive investigation for NS, observing hundreds of train passengers with a hidden camera, revealed that in the multiple-buttons-and-text-machine-phase interfaces proved to be more difficult to design than psychologists could predict (Verhoef, 1986). Some of the results of an investigation using the machine in the figure at the right are: |
![]() The Autelca B100 train ticket vending machine of Netherlands Railways. Approx. 1980 |
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The solutions To solve the problems with the buttons-phase B100 ticket vending machine different strategies were chosen. |
![]() Public transport ticket vending machine German DIN To top. |
![]() Public transport ticket vending machine German DIN, Swiss experimental version (Felix, 1988). |
![]() Public transport ticket vending machine German DIN, with destinations list. |
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The problems A psychological analysis (Verhoef, 1999b) has shown that screens with frame buttons solves technical input problems but create psychological problems that are hard to solve for the interface designer. What are these problems? To top. |
| The touch screen phase |
The problems The main problem at that time with screen technology was that screen interfaces had a rather bad usability reputation. Professional users had to accept bad usability but as a public transport organization one cannot force every passenger to adapt himself to an awkward technology. |
![]() | NS touch screen train ticket vending machine Step 1: select ticket type |
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The solution NS solved the usability problem using available research performed on previous generations of ticket vending machines and more general cognitive psychology. Graphical design and technology had to operate within cognitive psychological requirements. Psychology was not used afterwards to establish that passengers do not understand the machine. The main problem is routing – i.e. steering the user through the sequence of sub-tasks that have to be performed to acquire a ticket. On hard button vending machines, for technical reasons, it is impossible to install controls in positions that are the best from a psychological point of view (top-bottom or left-right). | On screens there is a logical solution for this problem: give each step its own window and present them sequentially as is done by wizards. However, following a sequential procedure is not how people generally operate. In addition, a sequence of windows does not give an overview of the steps done and the steps to be taken. Changing selections made, is a problem too. Hierarchical and sequential procedures cause the well known navigation problem. In practice the language function can easily be made parallel in stead of sequential, using a permanent 'change language' button. Observations at Schiphol Airport Station show that this button is not pressed as a first step. The routing problem also can be solved in a non-sequential and non-hierarchical way. The solution is presenting the controls belonging to one task conspicuous and immediately adjacent to the fixation point of the previous step. | In the NS touch screen machine (see picture immediately above) there was more cognitive psychology implemented than selecting language and routing. |
| The evaluation The interface was tested in several ways. |
![]() NS touch screen train ticket vending machine Step 6: select the number of tickets. |
| The electronic card phase |
The interface technology For all public transport in the Netherlands in 2009 one system of contactless electronic ticketing will be introduced. | Having such a card you can enter anywhere in the Dutch public transport system and exit any where. No paper tickets, no ticket windows, no ticket vending machines, no value cards out of the pocket nor being skimmed. |
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The problems Problem 1: One travel product – one payment card connection The system, as it was designed by the suppliers, provided in a rigid connection between the travel product and the card product. The travel products specified by the passengers can only be loaded on the same card that is used for payment. This is not compatible with the way passengers sometimes organize their payment; especially when travelling in groups. Families in most cases, have one person who pays but the system requires each person to have a valid ticket. | The solution of problem 1 The rigid travel – card connection problem was solved on a technical level by a special application designed by NS. It will be possible to put travel products on other public transport chip cards than the card that is used for payment. |
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Problem 2: Confusion with other payment systems There are differences between the travel chip card and other electronic value cards the users know. There are differences in: |
The only information the card shows is: "This is a public transport chip card." You can't see it is a traditional single train ticket 2nd class to Amsterdam. The interface is invisible as Norman (1998) predicted.
The solution of problem 2 |
Problem 3: The interactions between the products The interface as it was specified in 1998 can present any product having several parameters that subsequently have to be set. The interface cannot deal with two of those products at the same time when there are interactions between the parameters of these products. In column 4 you can see one link to the travel product ('Now buy train ticket'). For instance, it is unclear where to start. There are two options. Starting with detecting the card enables the interface to anticipate on what the passenger needs. However then there is a need to have the card present all the time: for the specification of the travel product or the specification of the card product. This is uncomfortable and unsafe. To top. | The solution of problem 3 It is said that when the passenger does not adapt to the interface that's bad luck for the passenger. This strategy is common practice in interface design. However, the answer of NS is: "That is bad luck for the interface designers. Solve the problem." The first generation was not-sequential and not-hierarchical and could deal with the functions added in the past ten years. Mixing the travel product with the money product demands for extension to multidimensional interfacing. That is what is being developed now and will solve the problem. |
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The problems Reliability One requirement for any system is its reliability. | Today 100% reliability of a schedule is more and more difficult to accomplish. It might even be inefficient. The traditional philosophy is that unreliability does not exist and the priority rules train traffic control applies are hidden for passengers. However, unreliability of the schedule should be accepted, controlled and communicated to the passenger. It should be present in travel information and ticket selecting systems (e.g. traditional ticket vending machines or internet ticket vending sites). |
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Interaction In the old days public transport systems noticed that there was too little capacity for transport after having performed the transport. Today they can notice that now using vending machines and gates. With tomorrows technology this information can be available before the transport is carried out. This enables the system to prevent having too little capacity for transport. Today off-peak reductions are rather rigid; it is a contract for a year and the off-peak hours are fixed, for all lines, the same for all passengers and the reduction is the same for everybody. | The price-capacity trade-off should be used to optimise capacity and cost-comfort for passengers. This should not be done on a yearly basis, for all passengers the same, at fixed time slots and with fixed rates but based on now, this passenger and this public transport situation. The moment/price trade off should be presented when the trip is planned, e.g. when using a travel planner. When buying a ticket using internet there should be an option like: "I will take this trip and get a discount for deciding now." Ticket vending machines do have a date function already; however, this is not intended for this purpose. Another moment is when the ticket is bought, e.g. at the ticket vending machine. |
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Solutions One solution is the marketing product strategy. The designer develops fancy named and attractive visualised travel products like Thalys and Eurostar. The attractive visual appearance hides complex travel parameters (destination, price, travel time, travel moment, delays, and reliability) and their trade offs. Political developments encourage the stand alone travel products. To top. | NS applied another solution, developing ticket vending machines. Using cognitive psychology it was no problem to sell complex travel product using ticket vending machines. Using cognitive psychology it will be no problem to guide passengers smoothly through efficient, complex, integrated future schedule and price systems. | Will the passenger become a slave, being forced to adapt his unchangeable psychological functions to traditional marketing communication? Or will the passenger become a free man to whom the options of a complex public transport system are adapted to his cognitive functions in such a way that he easily can select the option that meets his requirements best? History shows that slavery has no future. |
| References |
Easterby, R., & Zwaga, H., 1984. Information Design, (Chichester etc.: Wiley and Sons Ltd.)
Felix, D., 1988. Ergonomie-Studie Billettautomat für den Verkehrsverbund des Kantons Zürich. (Zürich: Inst. für Hygiene und Arbeitsphysiologie der ETH).
Geiser, G., & Reinig, H., 1980. Der ratlose Reisende vor dem Fahrkartenautomaten, Verbesserung des Mensch-Maschine-Dialogs im Nahverkehr. In: Ingenieurwissenschaften, 4, 26-28.
Johannsen, G., Mancini, G., & Märtensson, L., 1985. Analysis, design, and evaluation of man-machine systems, 2nd IFAC/IFIP/IFORS/IEA Conference sept. 10-12 Varese CEC-JRC Ispra.
Norman, D.A., 1998. The invisible computer, Why Good Products Can Fail. (Cambridge (Mas.): The MIT Press).
Oda, J., 1985. Passengers management and guidance at railway station. In: Johannsen, Mancini Märtensson: Analysis, design, and evaluation of man-machine systems
Reinig, H-J, 1986. Benutzerfreundliche Fahrkartenautomaten setzen sich allgemein durch, FhG-Berichte, no. 3/4.
Reinig, H-J., & Wergles, K., 1984. Neue Wege der Fahrgastinformation: Benutzerfreundliche Automaten, Harmonisierte Benutzerführung trotz unterscheidlicher Tarife. Der Nahverkehr, no. 3, 1-4.
Sandmaier, M., 2007. User centred redesign of Germany's ticket machines for the future. IIID, International Institute for Information Design, In: Simlinger, P. Barrierfree information for public transport.
Simlinger, P. 2007. Barrierfree information for public transport, IIID Expert Forum Traffic Guiding Systems (Wien: IIID).
Verhoef, L.W.M., 1986. Perceptual and Cognitive aspects of Ticket Vending machines. (Utrecht: University of Utrecht, Ergonomic Psychology).
Verhoef, L.W.M., 1999a. Detailontwerp MiniAutomaat. (Almere: Human Efficiency).
Verhoef, L.W.M., 1999b. De MiniAutomaat, Frame Button of Touch Screen? (Almere: Human Efficiency).
Verhoef, L.W.M., 2007. Why designers can't understand their users, Developing a systematic approach using cognitive psychology. (Utrecht: Human Efficiency). Zwaga, H., & Easterby, R., 1984. Developing effective symbols for public information. In: Zwaga, H., & Easterby, R. Information design. |
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Contact![]() | Leonard Verhoef. +31 (30) - 231 44 97 Parkstraat 19 3581 PB Utrecht Nederland humanefficiency.nl verhoef@humanefficiency.nl Chamber of commerce, trade register, subscription number: 39057871. |