Naming public transport lines
Dr. Leonard Verhoef,
applied cognitive psychologist.
For designing complex things.
Not a designer.
After studying educational psychology and applied experimental psychology Dr. Leonard Verhoef did research on human thinking. He applied scientific cognitive psychological knowledge in designs for car drivers, skippers, and high speed train drivers. His designs for public transport passengers and people trying to escape a disaster, reduce reading time, travel time and the number of casualties substantially. This also applies for controlers (train, traffic, process) in normal practice, disturbed situations and when disaster strikes.
More, click and go to: CV.
Main line trains, Eurostar, Thalys.
French: Grandes lignes, Eurostar.
Town buses, Fast street car, Regional buses.
Dutch: Stadsbussen, Sneltram, Streekbussen.
Passengers should not confuse town and region.
Technicians should not confuse fast and slow engines.
French: Banlieue, Metropolitain.
Naming this train after the Dutch painter Rembrandt might provide a postive feeling. However, the suggestion this train is going to Holland is incorrect.
Some names are instructions for technicians on how or where to construct the element, e.g. it should by 'sub way' or 'under ground'. Other names are compatible with passenger destinations. Some names make sense to neither technicians nor passengers.|
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Leonard Verhoef, theoretical and practical background. From an experimental coginitive psychologist to a designer of simple and complex daily life systems in a technical future.
More designs based on cognitive psychology, redesigns, psychological background, click and go to: CV.
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