How public spaces are structured
Navigation screens with a non-realistic portrait orientation allow much easier trip planning.
Dr. Leonard Verhoef,
applied cognitive psychologist.
For designing complex things.
Not a designer.
After studying educational psychology and applied experimental psychology Dr. Leonard Verhoef did research on human thinking. He applied scientific cognitive psychological knowledge in designs for car drivers, skippers, and high speed train drivers. His designs for public transport passengers and people trying to escape a disaster, reduce reading time, travel time and the number of casualties substantially. This also applies for controlers (train, traffic, process) in normal practice, disturbed situations and when disaster strikes.
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Station hall, Utrecht CS, 1997.
Main problem for departing passengers: how to get in.
Main problem for arriving passengers: how to get out.
Station hall, Utrecht CS, 1986, psychological impression.
Same position as left picture.
Which psychological principles are applied in this design?
Liverpool street station, London, 1985. Entering this station it is difficult not to see the sign posts.
Tram station, Amsterdam, 1995.
What is the difference between this tram information system and the psychological impression of Utrecht CS?
Arranging information in a list is very common when presenting words in a dictionary, telephone numbers in a directory and depatures in a time table. One can sctructure a physical chaos such, as a terminal, creating visual lists as well.
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Leonard Verhoef, theoretical and practical background. From an experimental coginitive psychologist to a designer of simple and complex daily life systems in a technical future.
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+31 (653) 739 750
3581 PB Utrecht
Chamber of commerce number: 39057871, Utrecht.