Why designers can't understand their users, book

developing a systematic approach using cognitive psychology

Why are computers difficult to use? It is so easy to design a userfriendly computer. Don't blame technicians, designers and managers. Blame cognitive psychology. The conclusions are based on experiments with train ticket vending machines and trains indicators. A typical European view on the application of cognitive psychology.

Why designers can“t understand their users, developing a systematic approach using cognitive psychology, usability
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cognitive psychology,  interface design, mmi, usability, web page design

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